- What do you need your website to do for you?
- What are your online revenue targets?
- What ROI do you need to make this campaign a success?
- What are your personal measurement metrics?
- What have you done online before?
- What is your ROI on most marketing activity?
- What would make your online activity a success?
These are just a few questions we regularly ask prospective and existing customers. The objective - to create the perfect online activity for that particular customer. That's what it's all about, it's what YOU want to achieve, not us, or what you think others are doing, it's all about YOU. We focus all customers on the end result, whether it be revenue or leads, and then work the activity needed into an account plan to realize your objectives.
Once we have a clear view between us of your success metrics, we then let our team loose on:-
"Grabbing the traffic"
- Research the key words, terms and phrases of your target customers
- Rank your website across all major search engines appearing in front of your target customers.
- Drive the traffic / target customers to your site
"Ensuring buyers stay and buy"
- Monitor how users engage with your site and continually improve the user journey to . ensure the highest possible conversion rate.
- Work with your team to uncover 'up sell' opportunities.
- Plan and manage social media campaigns, to compliment the SEO work and communicate with your customers.
"Capturing the sale and up sell"
- Monitoring how users engage with your online shop, booking engine etc to continually improve the user journey; converting the sale.
- Use the engine to up sell other products and services at the point of purchase
- Capture data on your customers for future communications.
This is what online marketing is all about. The 3-step process, if managed correctly, will deliver an ROI that is rarely rivaled in the offline world. We are a young, dynamic, leading edge, ambitious company that thrives on building partnerships with exciting brands. We love what we do, and our customer commitment schedule below highlights our commitment to you -
- Dedicated account managers with a direct line
- Monthly account meetings
- Bespoke reports
- 3 Month rolling account plans with your measurement metrics
- World-class customer services
- First class results
Our purpose is to create the perfect customer experience through first class ROI twined with world-class account management; the industry may change but our focus will not!
